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Overview

Building brand loyalty for retail stores is more important than ever given today’s economic climate and tightened budgets, busier schedules and lifestyles, and (in many cases) shorter attention spans and high expectations for technology and convenience.

Customer loyalty kiosks provide an effective and dynamic loyalty development vehicle to obtain new customers and keep current customers coming back and doing so often.

According to a recent study on consumer behavior, 60% of North American shoppers switch between retailers to get the best price, discounts, and more loyalty points. 60% surveyed also indicated that they used the Internet, social media and other devices such as smart phones and in-store kiosks to weigh incentives and discounts before deciding where and what to buy.

Additionally, more than 80% of consumers surveyed said that they wanted more control over where, when, and how they interact with retailers. The study also concluded that consumer loyalty is driven by how shoppers use technology and their desire for retailers to offer more consistent experience across channels; placing an emphasis on the importance of personalization including: language, payment method, brand preferences and receipt type.

Customer loyalty kiosks provide retailers a means of personalized communication with their valued members and cardholders while promoting their services and amenities giving them a competitive edge and ongoing relationship with their customers.

Promotions on kiosks can be updated remotely and can include videos, advertising, printable specials and coupons, and event announcements; providing the customer a personalized shopping experience giving a great incentive to engage and purchase products and services from that retailer.

The possibilities and applications are endless. As self-service continues to grow, people are becoming more comfortable interfacing with touch screens and enjoy the convenience of fast, targeted purchasing.

Virtually anything the mind can conceive, ZIVELO’s self-service kiosks can achieve, providing users with products and services right at their fingertips.