Maximize Your Public Computing Benefits with Great Kiosk Placement
By ZIVELO |
Want to learn more about measuring the success of your public computing initiatives? Download our white paper, “How to Plan & Measure the Success of a Kiosk Deployment”.
As we’ve discussed, public computing offers many different benefits to your customers. However, if you’re planning on installing an interactive kiosk for public computing, the setup and installation can be just as critical as actually powering up the device. Tucking your brand new kiosk into a back corner, out of the way, may seem like a great use of space, but it could stop your fledgling public computing program in its tracks. After all – if a customer can’t find your device, they can’t engage with it.
Placement is critical when it comes to the kiosk installation process. Where you place your kiosk can have a big impact not just on how often it’s used, but also on how it’s used. Depending on what your plans for public computing are, you may want to consider one of these three placement guidelines:
Extending Your Inventory
Retail businesses who have more inventory available than they can hold in a single location may be interested in inventory extension, or the “endless aisle” concept. When there’s not enough space in a physical store for these items, using public computing can help bring additional inventory into the store, digitally.
Consider placing these interactive kiosks on endcaps and in sections of the store where they’re most relevant. For example, a kiosk focusing on women’s clothing would be best placed in that section, rather than at the front or back of the store. That way, customers can engage with the interactive kiosk where it makes the most sense, increasing usage of the device.
Stop Your Customers In Their Tracks
Sometimes the goal isn’t to garner additional sales, but to gather signups, disseminate information or promote customer loyalty. In these cases, it’s critical to grab – and keep – a user’s attention. But don’t stop with splashy graphics – make sure your kiosk placement is also attention-grabbing.
This placement strategy, known as “the interrupter,” takes public computing and puts it into a highly visible place, literally stopping potential users in their tracks. Placing a kiosk in a high-traffic area and equipping it with visible graphics can compel users to engage with the kiosk. It’s critical, however, to ensure that the graphics are an extension of the brand’s value, delivered in an inspiring and personal way.
Breaking Up the Line
For every person that loves standing in line, there are multitudes that don’t. For people who hate waiting, kiosks can be a great way to break up a line and move your visitors along. For example, self-checkout kiosks are becoming an increasingly popular way to speed customers along.
Whether your customers are short on time or simply prefer to be self-sufficient, placing a kiosk or two to break up a line can be a key way of implementing public computing in your business.
Your Customers Come First
Of course, regardless of what you’re planning to use a kiosk for, it’s always useful to place your kiosk in the path of its intended users. Not sure where that is? Take a look at your showroom tapes and study floor wear patterns to identify places where people are likely to stop and use public computing.
Planning to bring public computing to your business or organization can provide many benefits. However, improper kiosk placement can diminish the power of your new public computing initiatives. If you’re planning on bringing a kiosk into your business, make sure you carefully consider the placement. And of course, don’t forget to download our white paper, “How to Successfully Plan a Measurable Kiosk Deployment” today.
So you have a kiosk – but now you need to get people to use it. Find out how.