Why 3? The Most Important Number in Public Computing

By ZIVELO |

Want to learn more about measuring the success of your public computing initiatives? Download our white paper, “How to Plan & Measure the Success of a Kiosk Deployment”.

When it comes to public computing, nothing is more important than the number 3. Why? Because all of public computing boils down to engagement. And how do you get engagement? You follow the three-step “3-30-3” rule. It’s ZIVELO’s shorthand for a method of engaging users with a public computing kiosk.

If you’re planning to implement public computing in your space, whether you run a retail store or a healthcare facility, getting users to engage with your brand new kiosk is tantamount. After all, if they won’t engage, you’re losing out on all the benefits that come along with public computing. That’s why you should know…

It only takes 3 seconds for a user to make a decision.

Visual information is everywhere. It’s the signs, banners and billboards we see (or, more likely, don’t see) every day. Imagine a shopping mall, cluttered with signage about sales and directories and shop names. Think about a corporate center, with its out-of-date bulletin boards and memos.

You need to cut through the clutter, and you only have three seconds to do it. You want your users to see an object and decide to engage with it – and they’re going to make that decision quickly. Most people will engage with objects they find beautiful, which is why design is so critical for public computing. Great design compels the end user to interact with the device one-on-one.

The first 30 seconds will make or break an interaction.

After a user has decided to interact, the next step they’ll reach is the interface. The display itself needs to be intuitive (or, at the very least, well-guided), so that users feel empowered to make rewarding choices. They need to feel confident and in control. And this all needs to happen in 30 seconds.

Users will take about 3 minutes from start to finish.
Once a user has decided to engage and starts to learn how the system works, they’ll want to finish the interaction expediently. That’s why the next 3 minutes are critical. Now, a user is gaining confidence in the interface and knows what they’re doing.

At this point, the focus should be on removing friction and getting users through to the end goal, whether that’s payment, signing up, checking their records, or anything else. It helps to put yourself in the user’s shoes and think about transaction flow. What helps them get to their end goal? What’s just clutter? Cut out the clutter and make it easy and enjoyable for them to finish their interaction.

Building your 3 steps to engagement.

Implementing public computing means you’ll need to think empathetically about your users. Giving them a rewarding experience means capturing their attention with beautiful design, helping them learn the system, and letting them easily and simply conclude their transaction. If you’re missing any one of these components, you’ll find yourself losing out on the powerful benefits of public computing. Gain all 3, though, and you’ll see why 3 is the most powerful number in public computing.

Check out the first post in this series on ways to track the success of your public computing initiatives.

Then, learn more about how to measure your next kiosk deployment in our new white paper, “How to Plan & Measure the Success of a Kiosk Deployment”.